Artisans, the creative heads behind beautiful crafts like sculptures in wood, clay or those who make beautiful handmade items using natural products available; have you ever thought about what was their life during the last few months of the pandemic? Well you should. Why? Because those traditional craftsmen are decreasing day by day.
The main reason for this is, earlier artisans have to work for days to complete a creation, while the installation of modern machines requires only a few hours for the process to complete. And nowadays it is possible as well as simple to finish any complicated works, which the artisans used their brains to see an image and implement in a simple piece of wood piece/coconut shell/rock/canvas, etc. The exposure and recognition they attain is so less in the world of e-commerce market. In India, there were a large number of artisans working in cluster units to preserve their traditional works and crafts, while now we can see only a few people from those generations concentrate to keep it alive. Cluster units are now broken to tiny fragments or a single man’s work.
How can we preserve them? The answer is by opening an international market to sell their products. That is what a few e-commerce platforms like Tamrata are concentrating at. Keeping the art alive. Give them an international market, so that they can show their talents to a world, which seeks beauty in them. Give them a chance to explore and utilize the possibilities of a new generation marketing. To keep their tradition alive. To keep our tradition alive, we should preserve those craftsmen, so that the future generations also became ready to carry on the legacies.